45 Day Transformation Challenge

WHY F45?

From the Owner Coach Jason Durrant

Locations participating

Carlsbad Poinsettia
7030 Avenida Encinas #120, Carlsbad, CA, 92011

La Costa

3247 Camino De Los Coches, #100, Carlsbad, CA, 92009

Encinitas Central

967 S Coast Hwy 101, Encinitas, CA 92024

Oceanside Pier

401 North Coast Highway, Oceanside, CA, 92054

F45 TRAINING

North County Coastal

Stop Guessing. Follow a Plan That Works.

A 45-Day Transformation Challenge designed to remove guesswork and help you get real, sustainable results — starting February 2nd.


Ready to stop guessing?

Registration is open now, but spots are limited.

✔ Coach-led training
✔ Proven system
✔ Real accountability
✔ Sustainable results


If getting in shape were just about motivation, most people wouldn’t struggle.

What we see instead is this:

  • People work hard, but don’t see results

  • Nutrition feels confusing and inconsistent

  • Progress stalls, motivation fades

  • The cycle starts over again

That’s not a discipline problem.
That’s a structure problem.


Here’s the truth most programs won’t tell you:

Results don’t come from trying harder.
They come from following a better system.

When training, nutrition, and accountability aren’t aligned, effort gets wasted.

This challenge fixes that.


At F45 Training, we’ve coached thousands of people through real transformations.

Not with extremes.
Not with gimmicks.
And not with guesswork.

What actually works is:

  • Clear structure

  • Consistent coaching

  • Accountability outside the gym

  • A plan you can follow all the way through

That’s exactly what this challenge provides.


The 45-Day Transformation Challenge

Starts February 2nd
Includes a 2-week prep phase beforehand so you don’t crash on day one.

For 45 days, you follow a proven system — and we guide you every step of the way.

What’s included:

Unlimited F45 training
Coach-led, high-energy, results-driven sessions

Customized nutrition plan
Built specifically for you — no guessing, no extremes

Heart-rate monitor + LionHeart tracking
So your effort is measured, not assumed

Weekly group check-ins
Accountability that keeps you on track

Ongoing coach support
You’re never doing this alone

Education for long-term success
So your results don’t disappear after day 45


To keep things competitive and fun, we’re also awarding:

$3,000 in total cash prizes split between 8 participants
One free month of membership for a friend or family member for each winner
• Additional local prizes

The prizes are a bonus.

The real win is what happens to your confidence, habits, and momentum.


This challenge is for you if:

  • You’re ready to stop guessing

  • You want a clear, structured plan

  • You value coaching and accountability

  • You’re willing to commit for 45 days

This challenge is not for you if:

  • You’re looking for a quick fix

  • You don’t want guidance

  • You’re not ready to follow a plan

We keep spots limited so we can actually coach people properly.


Imagine this:

45 days from now…

  • You know exactly what works for your body

  • You feel stronger and more confident

  • Your habits are consistent, not forced

  • You’re no longer “starting over”

Instead of guessing again, you have a system you can maintain.


THE COMMUNITY YOU WANTED, WITH THE RESULTS YOU NEEDED

Hear Sharon’s story

“I’M IN THE BEST SHAPE OF MY LIFE”

Hear Eric’s story

I’m so excited to share that I’ve joined F45 Poinsettia! The coaches have been so welcoming, helpful and so supportive! There are such a range of work outs and I always feel amazing after each workout. This is the exact workout environment I was looking for and I can’t wait to continue on my journey with the F45 team!

Rachel Jackson

“I’ve been a member of F45 Poinsettia for almost 6 months now and I love it! The workouts are fun and high energy but also so effective! The coaches are great and really give you a ton of guidance and one on one attention. I have been to other group classes where the coaches don’t do as much form checking or pushing you, so I really appreciate that. I will be a member for a long time!”

Keara O’Laughlin

This F45 gym is the best I’ve ever been to! Every single coach is amazing and always encourages everyone to push themselves to be better. Thank you F45 Poinsettia for getting me out of my workout rut and pushing me every single workout!

Alyssa Coronado

F45 as a workout is the most effective workout I have ever experienced. I have been going for 3 years now (about 3-5 days a week) and have been in the best shape of my life.

But the Carlsbad Poinsettia gym in particular, and I've tried others, is the best F45 gym! The coaches and the other members are so inviting and encouraging, it's truly an amazing community.

In Jan 2023 I decided to take the leap and try the F45 challenge and since then (almost 1 year) my body has transformed in ways I could not have imagined. I dropped 20 pounds and 7% body fat and the habits I tweaked are totally sustainable.

Alice Lumetta

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